
1. Use a news release format: In the press release to release your new book you need a news format that emphasizes on 5w’s and 1H. You must also include your address, contact number, a headline and the announcement that you want to make. Now-a-days the dominance of press releases to inform news is followed abundantly. Many big franchises like The Old Star Wars have used this medium to launch their book, movies and games.
2. Give more traction to the book: In the press communique more traction should be given to the book and its title. Unless and otherwise, you are a prominent personality never supersede your books publicity with that of yours. It may severely hamper the release of your new book. People want to know about the book not you. Big franchises like the Old Star Wars have always stressed upon the story and the book rather than the writer.
3. Don’t go for superlative tone: When you release your new book through a press communique then always keep in mind that it a new venture and you should not flaunt it. So, don’t for exaggeration when you release your new book for the readers. Avoid using the superlative like best or excellent book, you might have read the press releases of big stalwarts in this segment like the old star wars they don’t hype things and keep it grounded and that is the reason that they have so much succeeded in their pursuits.
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